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公益活動

開潤股份“夢想中心”正式啟航

2020.11.26

上周,中國出行消費品領域領先企業(yè)開潤股份,在安徽省滁州市定遠縣吳圩鎮(zhèn)正式宣布,與定遠縣政府共同捐贈首批6間用于素養(yǎng)教育的“夢想中心”,幫助偏遠鄉(xiāng)村孩子實現教育夢想。本次捐贈的“夢想中心”分別位于定遠縣藕塘小學、勝利學校、連江學校、桑澗小學、實驗小學和吳圩小學,由上海真愛夢想公益基金會提供課程、教師培訓、在地在線支持的為期五年服務。

定遠縣教體局局長趙培森、定遠縣教體局教研室主任徐大山、吳圩鎮(zhèn)鎮(zhèn)長朱其新、吳圩小學校長童超、其他五所夢想學校的校長、上海真愛夢想公益基金會理事胡斌、安徽開潤股份有限公司副總經理范麗娟等共同出席捐贈儀式,也旁聽了吳圩小學小學生們的第一次“夢想中心”課程,有趣豐富的課題設置、循循善誘的體驗教學、深入探究的合作共學......科學創(chuàng)新的學習模式讓孩子們思維快速拓展,現場迸發(fā)出不少令人驚嘆的新想法。

開潤的現代公益理念

“授之以魚,不如授之以漁”,公益不應該只是簡單的解決眼下問題,要以更長遠更良性的角度思考未來,形成可持續(xù)發(fā)展的公益方案,這也是開潤股份一直以來深思和履行的現代公益理念,用4T來詮釋就是:Treasure(財富),用簡單直接的資金和物料支持社會公益;Time(時間),花時間和精力關注可持續(xù)公益方案;Talent(才智),利用商業(yè)思維幫助扭轉貧困困境;Ties(社會關系)聯(lián)結社會關系資源,集合力解決公益難題。

在解決教育問題的思考上,開潤股份最終選擇真愛夢想基金會,首先是因為其長期孵化的“夢想中心”素養(yǎng)教育計劃,在兒童啟蒙階段建立探索意識和自信表達,發(fā)展個人成長和適應社會所必需的正確價值觀念、必備品格和關鍵能力,這是一項路程漫長卻戰(zhàn)略深遠的教育事業(yè);其次,真愛夢想是國內首家按照上市公司標準發(fā)布年報的公益基金會,以成熟的商業(yè)化公益管理模式,已在全國31個省級區(qū)域,建設了4,238間“夢想中心”,約470萬名鄉(xiāng)村師生及城市學校學生獲益,為素養(yǎng)教育的可持續(xù)發(fā)展奠定基礎。

值得一提的是,在現代公益的理念指引下,開潤股份也在支持當地政府解決經濟貧困的難題,已經率先在滁州地區(qū)的定遠爐橋、大橋、義和、范崗以及明光張八嶺等地建設了8個“扶貧車間”,提供全新的勞務脫貧平臺,集中吸納貧困戶家庭成員,方便就近靈活就業(yè),同時也在吳圩積極推進“扶貧車間”的建設,變“輸血”為“造血”,期望成為讓貧困戶們擁有持續(xù)穩(wěn)定收入的有效途徑。

踐行企業(yè)責任,以“夢想中心”回饋社會

從2005年創(chuàng)立至今,開潤股份憑借“讓出行更美好”的強大使命,在世界出行消費品領域穩(wěn)扎穩(wěn)打,作為中國第一家也是唯一一家箱包及出行消費品上市公司,取得了連續(xù)十年營收年增速約40%的成績。持續(xù)開拓的同時,開潤也從不忘身負的企業(yè)社會責任,將美好的生活方式回饋社會大眾。

此次,開潤股份主動聯(lián)結集團資源和當地資源,與真愛夢想多方共同打造出適合滁州兒童的素養(yǎng)教育課程,合力推動當地教育的全面發(fā)展。首次夢想課程培訓主要針對35歲以下的當地教師,除兩位音樂老師以外,其他全部是語數外的骨干老師,在為期一天半的培訓中,老師們深入地體驗了夢想課程的實質,被創(chuàng)新的授課方式和教育理念所打動,紛紛表示將與夢想培訓團隊保持聯(lián)系,融會貫通完整的夢想課程體系,在教學中加強學生以合作、體驗、探究、表達為基本的學習方式,促進探索美好寬闊的未來生活。

滁州市人民政府陸峰副市長表示:“開潤股份是滁州市第一家上市公司,不管是促進當地經濟發(fā)展,還是關注教育的思考和助力,都體現了有社會責任企業(yè)的擔當。做企業(yè)需要胸懷,做慈善和教育更需要情懷。感謝開潤股份范董的全情付出,也感謝真愛夢想的專業(yè)體系,相信孩子們的未來必定會更加美好?!?/p>

洞察社會需求,積極付諸行動

十五年來,開潤股份以創(chuàng)新的互聯(lián)網思維和差異化打法,成功讓傳統(tǒng)行業(yè)重新整合與升級,一個企業(yè)的進步和發(fā)展離不開社會的幫助,開潤也在積極主動地用自身的力量踐行企業(yè)社會責任,比如:2020年初的新冠病毒爆發(fā)期,開潤股份迅速展開實際行動,利用企業(yè)全球網絡資源的優(yōu)勢,緊急搜集急需醫(yī)療用品,累計捐助140萬元物資和100萬元現金;2020年年中的“99公益日”全民互聯(lián)網公益活動,開潤股份上下全情投入和宣傳,借助線上傳播玩法和覆蓋讓公益力量加倍......

關愛社會是大愛,如何關愛社會是大智,開潤股份希望能以自己多年的商業(yè)經驗,將大智巧妙融入大愛之中,并親身投入到公益的每一個環(huán)節(jié),讓大愛可以持續(xù)遠行。

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