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公益活動(dòng)

開(kāi)潤(rùn)股份入駐騰訊公益 | 99公益日

2020.09.07

今起三日,一年一度由騰訊慈善公益基金會(huì)發(fā)起的“99公益日”又將暖心開(kāi)啟,這被譽(yù)為公益界“雙十一”的國(guó)內(nèi)最大全民互聯(lián)網(wǎng)公益活動(dòng),以創(chuàng)新、便捷、趣味的線上互聯(lián)手段,五年來(lái)已累計(jì)籌款總額60.45億,捐款人次9750萬(wàn),受益公益組織10000家。

作為中國(guó)出行消費(fèi)品領(lǐng)域領(lǐng)先企業(yè),開(kāi)潤(rùn)股份在不斷開(kāi)拓進(jìn)取的同時(shí),也致力于將公益融入企業(yè)基因,積極履行自己的社會(huì)責(zé)任,借由本年度“99公益日”,開(kāi)潤(rùn)正式入駐騰訊公益平臺(tái),號(hào)召全網(wǎng)愛(ài)心人士關(guān)注“兒童素養(yǎng)教育計(jì)劃”,實(shí)現(xiàn)鄉(xiāng)村兒童的教育夢(mèng)想,為國(guó)強(qiáng)民富的可持續(xù)發(fā)展之路添磚加瓦。

人才是發(fā)展之本

開(kāi)潤(rùn)的人才觀始終助力企業(yè)成長(zhǎng),不僅是來(lái)自金字塔尖國(guó)內(nèi)外高校躊躇滿志的學(xué)霸,還是歷練于世界500強(qiáng)有著國(guó)際化視野的高管,他們受吸引于開(kāi)潤(rùn)的企業(yè)文化,共同集結(jié)打造“受尊敬的世界級(jí)出行消費(fèi)品公司”,以強(qiáng)大的技術(shù)創(chuàng)新實(shí)力、前瞻性的全球布局和以用戶體驗(yàn)為核心的思考,正在不斷撬動(dòng)國(guó)際出行消費(fèi)品領(lǐng)域的格局。

2005年創(chuàng)立至今,從只有3個(gè)人的初創(chuàng)團(tuán)隊(duì),到成為全球范圍上萬(wàn)員工的中國(guó)第一家也是唯一一家箱包及出行消費(fèi)品上市公司,開(kāi)潤(rùn)股份過(guò)往十年?duì)I收保持平均40%左右的年增速,在整個(gè)行業(yè)內(nèi)奠定了領(lǐng)跑者地位,旗下新興生活方式品牌90分用兩年超越百年國(guó)際老牌,登頂雙11箱包品類銷售冠軍,這些戰(zhàn)績(jī)可謂歸功于內(nèi)部的精英們。

開(kāi)潤(rùn)股份選擇資助“兒童素養(yǎng)教育計(jì)劃”項(xiàng)目,就是希望盡自己的綿薄之力,為國(guó)家高素質(zhì)人才培養(yǎng)做出貢獻(xiàn)?!皟和仞B(yǎng)教育計(jì)劃”是上海真愛(ài)夢(mèng)想公益基金會(huì)的核心公益項(xiàng)目,系統(tǒng)化地為學(xué)校提供教育公益產(chǎn)品和服務(wù)——“夢(mèng)想中心”,以發(fā)展學(xué)生個(gè)人成長(zhǎng)和適應(yīng)社會(huì)所必需的正確價(jià)值觀、必備品格和關(guān)鍵能力為主要方向,以合作、體驗(yàn)、探究、表達(dá)為基本的學(xué)習(xí)方式,注重素養(yǎng)教育和教育平衡,幫助孩子們從小成為“求真有愛(ài)的追夢(mèng)人”。

“互聯(lián)網(wǎng)+”創(chuàng)新優(yōu)勢(shì)

在“互聯(lián)網(wǎng)+”的時(shí)代背景下,利用信息通訊技術(shù)和互聯(lián)網(wǎng)平臺(tái),使得互聯(lián)網(wǎng)與傳統(tǒng)行業(yè)進(jìn)行融合,成為社會(huì)經(jīng)濟(jì)形態(tài)發(fā)展的新優(yōu)勢(shì)。開(kāi)潤(rùn)股份的核心團(tuán)隊(duì)是一群在IT行業(yè)快速迭代中打磨出來(lái)的極客,身為擁有多年經(jīng)驗(yàn)的“互聯(lián)網(wǎng)+制造業(yè)”先行者,開(kāi)潤(rùn)在全新市場(chǎng)環(huán)境中不斷摸索和創(chuàng)新,2015年誕生的自有品牌90分便是最具代表性的案例,在以互聯(lián)網(wǎng)思維主導(dǎo)的品牌營(yíng)銷模式下,公司連續(xù)4年奪得雙11箱包品類銷售冠軍,成為互聯(lián)網(wǎng)賦能的范本。

“99公益日”可謂是“互聯(lián)網(wǎng)+公益”創(chuàng)新模式的代表,通過(guò)普惠連接、精準(zhǔn)透明、創(chuàng)意共振的三大創(chuàng)新因子,實(shí)現(xiàn)互聯(lián)網(wǎng)基因與公益力量的乘數(shù)效應(yīng),成為企業(yè)、公益組織和廣大網(wǎng)友之間的“連接器”,開(kāi)啟“人人可公益”的新熱潮,打造出中國(guó)參與人數(shù)最多、影響力最大、場(chǎng)景最多元的現(xiàn)象級(jí)全民公益行動(dòng)日。

從2015年至2019年,捐款人次從最初的205萬(wàn)增長(zhǎng)4800萬(wàn),擴(kuò)大了近23倍;善款總額從最初的2.28億元增長(zhǎng)到超過(guò)24.9億元,提高了10倍多。

開(kāi)潤(rùn)股份此次入駐騰訊公益平臺(tái),加入到“99公益日”網(wǎng)絡(luò)活動(dòng)中,相信通過(guò)這一全球互聯(lián)網(wǎng)公益生態(tài)中的“成功樣本”,利用熟知的“互聯(lián)網(wǎng)+”的力量,能夠呼吁更多網(wǎng)友共獻(xiàn)愛(ài)心。

積極踐行社會(huì)責(zé)任

開(kāi)潤(rùn)股份始終將回饋社會(huì)視為己任,今年參與“99公益日”是開(kāi)潤(rùn)在后疫情時(shí)代又一次全情投入的慈善行動(dòng)。開(kāi)潤(rùn)股份與真愛(ài)夢(mèng)想的首個(gè)項(xiàng)目將合力推動(dòng)安徽滁州地區(qū)的教育發(fā)展,讓素養(yǎng)教育和多元課程為滁州的孩子們帶來(lái)全面發(fā)展的機(jī)會(huì),此舉也得到了滁州市政府的大力支持,將多方共同推進(jìn)“夢(mèng)想中心”的建成和管理,在普及知識(shí)的同時(shí),為孩子打開(kāi)更多的思索空間和人生可能。

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